It was all so predictable. I suppose the only surprise is that it took 14 years to manifest itself. But it seems that the idyllic, picket-fence world of Disney’s ‘perfect’ town, Celebration, is just a facade, as reports on Saturday told of murder and suicide within this corporate utopia. Every detail of the town was planned, owned, controlled by Disney. They presumably hoped that they could purvey their own branded style of happiness. But they couldn’t control the activities and passions of their residents.
I remember first hearing of it years ago when I first read Naomi Klein’s seminal No Logo – and she really went to town on this fabricated town, seeing it in many ways, rightly, as indicative of the most sinister but logical outcome of any multinational game-plan.
For the families who live there year-round, Disney has achieved the ultimate goal of lifestyle branding: for the brand to become life itself (No Logo, p155)
But Mickey’s big ears are neversufficient to mask the human heart. No amount of white picket fences will restrain the antics of those living behind them. We all need something far greater than the ‘perfect’ environment in which to live if harmony and shalom are to be possible.
For, as Philip Yancey quotes in What’s So Amazing About Grace:
After reporting on such moments in church history, Paul Johnson concludes, ‘Attempts to perfect Christian societies in the world, whether conducted by popes or revolutionaries, have tended to degenerate into red terrors.’ This fact should give us pause as voices today call on us to break down the walls between church and state and restore morality to our society. In the words of Lesslie Newbigin, ‘The project of bringing heaven down to earth always results in bringing hell up from below.’ (Yancey p234)
So it seems that Celebration is a double whammy – a symbol both of Disney’s profound naiveté about people, and, at the same time, its disturbing ambitions to swallow people up in its corporate machine.