Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
4 responses
As soon as I saw they’d played atop the Beeb, I wondered if you would have managed to scamper up onto the All Souls roof. Glad to hear you got to see it all close hand. Now I just need the Police to perform on top of Sainsbury’s in Maidenhead…
Really pleased for you Mark. Have you seen Bono’s interview with Bill Hybels http://www.youtube.com/watch?v=XE5w6IW7Yo8
http://www.youtube.com/watch?v=ilSef9kJapo
… so did you pop over and ask him if he’d like to be interviewed in church on Sunday?
Would you like the gig on a DVD in decent quality? or do you have it already?
Like Sam, all I thought about when I heard when I heard U2 were playing was I hope Mark was there! Having seen the fantastic photos I see you were not only there but seem to have the best seats – and you got to see their faces unilike Chris Evans! Sam, we saw the police yesterday – but sadly they were only kicking the teenagers out of the park!
the bbc just grew up u2 were awesome