U2 can be pretty shocking. If you’ve followed social media recently, you’ll know they’ve caused global offence by giving away their Songs of Innocence album for free (oh, and a nice tidy cheque from Apple for $100 million). I do think that the sum is pretty obnoxious. There’s no way that anyone needs that kind of cash, least of all the world’s most successful band in history (more or less). I’d say it represents, at the very least, a rather grim error of judgment. I have enjoyed some of the memes that this has provoked, though (esp Who is U2 anyway?). But even though that all now seems rather an inadvertent PR disaster, the album contains some genuine shocks which are clearly more artfully deliberate.