Seems weird to start thinking about Christmas in July – but just received advance warning of an advert campaign for later this year – I quite like it, to be honest. Makes some pretty key points rather well, IMHO.

It’s being run by ChurchAds.Net – I’m normally pretty sceptical of ‘christian advertising’ because it’s too often naff and derivative – and thus counter-productive.

But this is certainly breath of fresh air. It manages to be contemporary and simultaneously convey the extraordinary incongruity, and even scandal, of the ancient message of the incarnation.

Which is precisely as it should be and is Christmas is all about…

You can book bus-shelters etc to get it up near you by clicking here

(HT ministry matters)

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