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Taken last night on the tube on my phone – hence the rubbish quality. But rather a classic juxtaposition, don’t you think

On the left we have an advert for yet another grim, celeb chef programme on the TV – Hell’s kitchen. I was taking a photo of it anyway asan example of crass but speaks-truer-than-it-knows advertising. It was then that a friend, Charmaine Muir, noticed what the next ad along the wall was for – the new film Atonement. One of the press descriptions of the film said that it was ‘a revelation’.

Well the combination of ads certainly was that – and it added up to more than the sum of its parts – and to think that it was all on the wall of St Paul’s tube station. I suspect the apostle would be quite impressed.

For those who have ears to hear and eyes to see…

 

This Post Has 3 Comments

  1. Weird. I noticed a very similar “coincidence” in the subway in New York. That space is prime advertising and costs a pretty bit. Ad positioning and cross-marketing only helps to bolster sales. And I’ve no doubt certain ideas are being sold in conjunction with the “shows” in the ads themselves.

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